WE ARE A BRAND OFFICE WITH A CLEAR FOCUS ON BRANDING.
Our team of strategists, writers, designers and professional experts define, create, and activate systems that change behaviors and power tomorrow’s brands.
In this fast-changing world, just creating a strong logo or an attractive website is no longer enough. Every point of contact with a brand must be designed to make rapid and effective response possible in a context of constant change. Only then can a company’s objectives be achieved. It’s the baseline for everything. Gone are the days when a brand was simply 'made' by the advertising agency. Everything is branding these days, from the reception area in a hotel lobby to the texture of the ribbon around a cake box.
When a brand is being constructed, a system needs to be defined in which the core values, message and feeling remain intact at all times in a wide variety of media. When thought is given to this as early as possible in the process, a brand can be made smart.
Smart brands reflect the people, the business and the product they represent. They are created by reducing the message to its essence, making clear choices and eliminating noise; handled carefully, they can evolve from a fragile idea to a powerful system.
We create and optimize smart brands in three crucial steps.
1. BRAND STRATEGY
A strong brand is a smart brand. A lot of conceptual work always precedes the comprehensive development of a brand.
Where is the brand today and where do we want to take it? These two questions determine what the brand needs. What’s good? What could be better? Is optimisation or a total makeover needed? What is the business strategy? During the strategic preliminary phase, we work together to develop a future-oriented brand strategy. In this way the brand can do what it's supposed to do: persuade the right people.
2. BRAND IDENTITY
The brand identity comes to life through the activation of a brand system that in turn consists of 7 complementary identities, which determine how a brand looks, feels, speaks and moves. We therefore go for an integrated approach, in which we evaluate and optimize each identity. This is how we create holistic brand identities.
3. BRAND EXPERIENCE
Hitting the right target group at the right time, in the right place and in the right way, that is the goal of the brand experience. The website, mobile applications, convantional and online campaigns, gadgets, signages, interior design and so much more bring the brand to life. All these elements are developed based on the strategic choices and the created brand identity.